A marketer's pursuit in living a meaningful life

CategoryLife Improvement

The 5 am Challenge: Find Your Reason to Wake Up


Welcome to the first post in Erratically Addictive; where I make my life an experiment for the sake of making it better. This time I took on the 5 am Challenge presented to me by Noah Kagan. The challenge is simple, wake up 5 days in a row at 5 am. This may sound trivial, but the transformation I experienced in my life was more than just transitioning which hours of the day I slept. Let’s talk...

Plans Are the Catalyst of Procrastination


When we set out to do something, we make plans. We get it on our calendars and block out a designated time slot. Lunch with a friend, going for a jog, picking up groceries, etc. Those type of plans are at the most basic level. They can be canceled or postponed. The other type of plans are when you have an end goal and create a plan to reach it. Any sort of business/marketing plan, getting in...

Finding What Makes You Remarkable


To be remarkable is a complement of the highest order. To be worthy of a remark. To do something so outlandish, so extraordinary, to create something so unique people cannot help but talk about it. They must go out there and share what you are doing. To have it be on the forefront of their minds that given whatever situation or conversation they are thrown into, they must talk about you. That is...

Fear of Failure


Failure, let’s talk about it. We’ve all experienced it. We all fear it. That fear can leaves us paralyzed to take action. So before we even start on what could potentially fail, we never begin due to the possibility of it not succeeding. So how do we get over this fear? Is it possible? First we have to break down what exactly we are afraid of to understand how to conquer it. Do we actually fear...

Is Ignorance Bliss?


Is ignorance bliss? It’s an age old adage, but is it really true? To get to the bottom of this question, we have to break down the two main components: Ignorance & Bliss. First let’s dissect ignorance. What is it? It is to have a lack of knowledge. To be unaware is to be truly ignorant. To have no idea that something exist. So we are either unaware or aware. Ignorant or knowledgeable...

Similar But Different Enough


Similar but different enough. This simple principle resonates throughout marketing, business, and life. If you want to make progress in any aspect, it has to be similar enough for people to relate to, but different enough that is it desired. Let’s look how this principle can be applied to our lives and the world around us. First we’ll look at our personal lives. I’m currently obsessed with habits...

A marketer's pursuit in living a meaningful life

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Jonathan Horiel

I am a marketer by trade, and a story teller by heart. This blog is a compilation of my stories, both personal and career focused. Follow me on my journey and feel free to join anytime.

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