A marketer's pursuit in living a meaningful life


Give People the Authority to Share Your Message


We all have a story to tell. Whether your a business with the desire to make a sale or an individual who wants to spread the message of something she cares about, knowing how to spread your story is what it all comes down to. It is a well known fact that word of mouth is the most powerful form of referral. It adds credibility to our story that we could not create on our own. Having someone else...

Framing: The Power of Approach


There are two kinds of people in this world: People who understand the power of framing and those that don’t know about the principle of framing. That right there is a frame in and of itself. I painted the picture of two types of people and you applied which one best suited you. The frame is the stance and approach we take when presenting information. We can approach the same topic multiple ways...

Judge Books By Their Cover: The Power of First Impressions


First impressions matter. It defines the starting point. If you have ever wanted to inspire, excite, motivate, or influence anyone to do anything, then you better pay attention to your first impression. It’s called the first impression because it is the first of many impressions we will make. If the first one is good, we’ll have the opportunity to make many more. If the first one is bad, we have...

Tata Motors: What it Takes to Innovate


Innovation is the key to a successful future. The answers to many problems have not been invented yet. I have high hopes for the future of humanity because when it’s time to sink or swim, we carve out a tree and sit in it. When our backs are against the wall, we MacGyver our way out. To be able to innovate successfully, there are a few tools that can be added to our kits. The first tool is to be...

Finding What Makes You Remarkable


To be remarkable is a complement of the highest order. To be worthy of a remark. To do something so outlandish, so extraordinary, to create something so unique people cannot help but talk about it. They must go out there and share what you are doing. To have it be on the forefront of their minds that given whatever situation or conversation they are thrown into, they must talk about you. That is...

Marketing: The Invention of Want


The word “marketer” leaves a bad taste in most people mouths. They think of marketing as advertising, and advertising as the epitome of capitalism. I’d have to agree with them. The marketing trade has unfortunately done more harm than good in this world in my eyes. It has drove people to be addicted to cigarettes, alcohol, and medications for made up disorders. It has been an avenue for...

Transparency: Crossing the Chasm Into the Business World


Transparency in marketing will never happen on a mainstream scale until it is proven to make a competitive return on investment compared to other investments the company could make. Instead of hiring a marketing team to market and leverage the company’s transparency and all that is associated with that, they could hire a marketing team to push the needle on paid advertising. The latter currently...

Similar But Different Enough


Similar but different enough. This simple principle resonates throughout marketing, business, and life. If you want to make progress in any aspect, it has to be similar enough for people to relate to, but different enough that is it desired. Let’s look how this principle can be applied to our lives and the world around us. First we’ll look at our personal lives. I’m currently obsessed with habits...

The Marketing Trait No One Talks About: Empathy


Today I went shopping for a mattress. The first store I went into ended up being my last. Not because I walked out of there with a mattress, but because I was treated like a cardboard cutout. The salesman that decided to help me when I walked into the store knew exactly what he was going to say and do the entire time I was there. I imagine he read every sales manual given to him by the company...

A marketer's pursuit in living a meaningful life

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Jonathan Horiel

I am a marketer by trade, and a story teller by heart. This blog is a compilation of my stories, both personal and career focused. Follow me on my journey and feel free to join anytime.

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