A marketer's pursuit in living a meaningful life


The 5 am Challenge: Find Your Reason to Wake Up


Welcome to the first post in Erratically Addictive; where I make my life an experiment for the sake of making it better. This time I took on the 5 am Challenge presented to me by Noah Kagan. The challenge is simple, wake up 5 days in a row at 5 am. This may sound trivial, but the transformation I experienced in my life was more than just transitioning which hours of the day I slept. Let’s talk...

Framing: The Power of Approach


There are two kinds of people in this world: People who understand the power of framing and those that don’t know about the principle of framing. That right there is a frame in and of itself. I painted the picture of two types of people and you applied which one best suited you. The frame is the stance and approach we take when presenting information. We can approach the same topic multiple ways...

Marketing: The Invention of Want


The word “marketer” leaves a bad taste in most people mouths. They think of marketing as advertising, and advertising as the epitome of capitalism. I’d have to agree with them. The marketing trade has unfortunately done more harm than good in this world in my eyes. It has drove people to be addicted to cigarettes, alcohol, and medications for made up disorders. It has been an avenue for...

Is Ignorance Bliss?


Is ignorance bliss? It’s an age old adage, but is it really true? To get to the bottom of this question, we have to break down the two main components: Ignorance & Bliss. First let’s dissect ignorance. What is it? It is to have a lack of knowledge. To be unaware is to be truly ignorant. To have no idea that something exist. So we are either unaware or aware. Ignorant or knowledgeable...

Finding My Mantra


What are your practices on a day-to-day level, and what should your progress look like year-to-year? Most importantly, how do you stay strong and maintain the practice for years and years, not four days? After you’ve thought that through, name the framework and make a symbol or mantra. questions supplied by Tim Urban Day to day my practices will focus on a few areas, mind, body, and soul. For my...

My Life Path


What’s the goal that you want to evolve towards (and why is that the goal), what does the path look like that gets you there, what’s in your way, and how do you overcome those obstacles? questions supplied by Tim Urban The goal I want to evolve towards. Is it as simple as happiness? Maybe it’s acceptance. No, that goal is easy to reach. Acceptance by the right group? I don’t think that’s it...

The First Entry


1001 words a day. What is that going to look like? Why am I doing it? Should they be edited or not? How will writing for an audience change what I write about and how I write it? Will I write anything worthy of an audience? How long will I do these daily writings? How will my writing transform over that period? How unfiltered and transparent should I be? Should I stay anonymous? Should I market...

A marketer's pursuit in living a meaningful life

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Jonathan Horiel

I am a marketer by trade, and a story teller by heart. This blog is a compilation of my stories, both personal and career focused. Follow me on my journey and feel free to join anytime.

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