A marketer's pursuit in living a meaningful life


Give People the Authority to Share Your Message


We all have a story to tell. Whether your a business with the desire to make a sale or an individual who wants to spread the message of something she cares about, knowing how to spread your story is what it all comes down to. It is a well known fact that word of mouth is the most powerful form of referral. It adds credibility to our story that we could not create on our own. Having someone else...

The Marketing Trait No One Talks About: Empathy


Today I went shopping for a mattress. The first store I went into ended up being my last. Not because I walked out of there with a mattress, but because I was treated like a cardboard cutout. The salesman that decided to help me when I walked into the store knew exactly what he was going to say and do the entire time I was there. I imagine he read every sales manual given to him by the company...

A marketer's pursuit in living a meaningful life

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Jonathan Horiel

I am a marketer by trade, and a story teller by heart. This blog is a compilation of my stories, both personal and career focused. Follow me on my journey and feel free to join anytime.

Has any of these stories moved you?

If you've felt inspired to write, think, and observe the world around you more carefully from reading these entries, you're not the only one. Share with your friends and family to invite them into this journey. Or don't... either way I'll still be here writing.